I have nearly 21 years experience making websites rank in Google -SEO Website In my article this time, I will explain the purpose of search engine optimization is that search engine spiders not only find your site and pages but also specifically determine the relevance rank of the page so that it appears at the top of the search engine results. The optimization process is not a one-time process but requires continuous maintenance, adjustment, and testing and monitoring.
Here is a broad four-step process for search engine optimization ( SEO ) strategies.
Use this as your top level checklist.
Step 1: Business Analysis of the Target Market
Website analysis. Analysis of meta sets / keywords, visible text and code to determine how well you are positioned for search engines. For example, how much code do you have on the page compared to text?
Competitive analysis. Current content check and content ranking of competitive sites to determine effective machine positioning strategies. Select the top five results in the Google listing results to begin this process. Expand as needed. Use tools like Semrush.com and Keywordspy.com.
Initial nomination keywords. Development of a priority list of priority search terms related to your customer base and market segment. Start with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
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Step 2: Keyword Research and Development (SEO on page)
Keyword analysis. From nominations, identify further lists of targeted keywords and phrases. Review competitive lists and other related industry sources. Use your introduction list to determine the indicative number of queries for the current search engine and how many websites are competing for each keyword. Prioritize keywords and phrases, plural, singular and misspelled. (If search users often misspell keywords, you must identify and use them). Please note that Google will try to improve the term when searching, so use this carefully.
Basic rating assessment. You need to understand where you are now to accurately assess your future rank. Save a simple Excel sheet to start the process. Check weekly to get started. When you feel more comfortable, check every 30 to 45 days. You must see an increase in website traffic, the main indicator of your keyword progress. Some optimizers will say that ranking is dead. Yes, traffic and conversions are more important, but we use ranking as an indicator.
Goals and Objectives. Clearly set your goals first so that you can really measure your ROI from the program you are implementing. Start simple, but don’t miss this step. Example: You can decide to increase website traffic from the current baseline consisting of 100 visitors per day to 200 visitors over the next 30 days. Or you might want to increase your current conversion ratio from one percent to two in a given period. You might start with a top-level aggregate number, but you have to search for certain pages that can improve business products, services, and sales.
Step 3: Content Optimization and Submission to Google webmaster
Create page title. Keyword-based titles help determine the theme and page direction for your keywords.
Create meta tags. Meta description tags can affect click-through but are not directly used for ranking. (Google doesn’t use keyword tags anymore.)
Place strategic search phrases on the page. Integrate selected keywords into your website’s source code and the content on the specified page. Be sure to apply suggested guidelines from one to three keywords / phrases per content page and add more pages to complete the list. Make sure the related words are used as a complement to your natural keywords. This helps the search engine quickly determine the page. The natural approach to this works best. In the past, 100 to 300 words on the page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, users, markets, content and links will determine popularity and sequence numbers.
Develop a new site map for Google and Bing. Make it easier for search engines to index your site. Create XML and HTML versions. The HTML version is the first step. XML site maps can be easily submitted via Google and Bing webmaster tools.
Submit the website to the directory (limited use). Professional search marketers do not send URLs to major search engines, but may do so. A better and faster way is to get a link back to your site naturally. Links get your site indexed by search engines. However, you must send your URL to a directory like Yahoo! (Paid), Business.com (paid) and DMOZ (free). Some might choose to include an AdSense script (google.com/adsense) on a new site so that their Google Media bot visits. Maybe your page will be indexed quickly.
Step 4: Testing and Measurement Continuous ranking of SEO
Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs that you have implemented, including evaluating the performance of individual keywords. Test the results of the changes, and save the changes tracked in the Excel spreadsheet, or whatever you like.
Maintenance. Addition and modification of keywords and website content are needed to continue to improve search engine rankings so that growth does not stall or decrease from negligence. You also want to review your link strategy and ensure that your incoming and outgoing links are relevant to your business. A blog can give you the necessary structure and ease of adding the content you need. Your hosting company can usually help you with setup / installation of a blog.
Step 5: Note SEO Google
SEO stands for “search engine optimization” (search engine optimization) or “search engine optimizer”. The use of SEO services is a big decision that can increase your site’s ranking and save time, but also has a high risk of the site and reputation. Be sure to examine the possible benefits and weaknesses that can be caused by SEO that is not responsible for your site.
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Thank you, hopefully it’s useful