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Google Search Console (formerly known as Google Webmaster Tools) is one of Google’s free services for webmasters (bloggers or websites). This service can help webmasters who want to optimize their website and have a structure that complies with Google’s rules and recommendations (especially on the side of the page).
Google Search Console is widely used by SEO practitioners to improve customer websites and sites. Starting with duplicate page selection, pages not found (404), given the status of the index by analyzing the clickthrough rate (CTR) on the search page.
For those of you who are focused on SEO, this is a mandatory tool for websites you always manage to comply with Google’s guidelines.
Then, provide a guide on how to use Google Search Console fully and deeply, so that you can later train them to the fullest.
How to Register in Google Search Console
First of all, you must register (free) to use this service.
Open https://www.google.com/webmasters/tools/home?hl=en and sign in with your gmail account.
Then, enter your website’s URL in the box provided and click “Add Property”.
On the next page, you’ll be asked to verify ownership of the website.
Download the supplied html file, and then upload it to your website (for self-employed WordPress users, they can do so via cpanel).
For All-One SEO Pack users, there is an easier way.
Click the “Alternate methods” section and select “HTML tags”
Copy the icon marked in the image above and paste it into the All – One SEO Pack in the Webmaster Verification menu >> Google Webmaster Tools.
If so, click Save.
After returning to Google Search Console, click “Verify.”
After checking above, your website will be activated immediately and you can proceed to the next steps.
Learn about features in Google Search Console
Google Search Console has many features that we can use. There are some very important features, some of which I think are less important.
On the left side of the screen (sidebar), there are 8 main menus you can explore:
1. Dashboard (dashboard)
3. Search appearance
4. Search traffic
5. Google Index (Google Index)
7. Security Issues (Security Issues)
8. Other resources (other resources)
Let’s discuss one after another of Google features in Google Search Console
1. Dashboard (dashboard)
Here you can see an overview (summary) of website statistics. The statistics you see here are typically Crawl Errors, Search Analytics, and Sitemaps.
These statistics will also be found in each of the relevant lists.
If there are significant issues with your website, there will be a notification here.
3. Search appearance
This list will directly relate to how your site appears on Google search pages. Search view consists of several sub-menus ranging from structured data, rich cards, data parameter, HTML optimizations, and accelerated cell pages.
This sub-menu shows structured data from your website (based on Schema.org) discovered by Google. If a page contains erroneous structured data, it will also be displayed in this submenu.
Not all websites require structured data. Structured data is typically used by large networks to show search results that are most relevant to users on search engines.
For small networks, the most structured data that is often displayed is the navigation path.
Rich card (rich cards)
Like structured data, Rich Card offers a more versatile display option on the search engine, which is in a circular shape.
Data Highlighter (highlight data)
Still linked to the two sub-lists above (Structured Data and Rich Cards), Data Highlighter is used to manually change the snippet that appears in Google search results without having to change the code / script on your website.
If you do not have organized data such as reviews, events, or local business listings, you do not need this feature.
HTML Improvements (HTML Improvements)
The HTML Improvements sub-menu displays issues that occur on your website when Google’s robots crawl and index.
The three important elements outlined in the HTML Improvements submenu are:
• Address problems: Address problems on your website, such as duplicate title tags, very short URLs, very long titles, missing titles, and so on.
• Problems with descriptions (Meta description problems): Problems with meta descriptions on your website, such as duplicate descriptions, descriptive descriptions too short, and so on.
• Problems with non-indexable content: problems with unclassified content on your website such as videos, images, and so on.
Accelerated Mobile Pages
Accelerated Mobile Pages, or typically abbreviated as AMP, is Google’s latest open source project designed to make websites lighter and faster when accessed from mobile devices.
If you’ve applied AMP to your website, in this submenu you’ll see the number of AMP pages indexed by Google, including the speed-up pages that detected errors.
4. Search traffic
This list directly links to your website from traffic, backlinks, internal links, and so on. Search traffic contains 6 sub-menus: search analytics, links to your site, internal links, manual actions, international targeting, and cellular use.
Search Analytics (Search Analytics)
This submenu is one of the most important features of Google Search Console. Here you can see traffic statistics (visits) that move to a website starting with a search query, visitor keywords, clicks, or clickthrough rate (CTR), or clickthrough rate (CTR). The placement / ranking of your website is the search engine for each keyword used by visitors.
Links to your site (links to your site)
This submenu displays data about background links that access your website.
The website that provides most backlinks and pages on your website that gets the most backlinks and link text – the link text for the backend link is here.
This sub-menu displays the internal link data (links between pages) on your website.
We hope that the contents of this submenu will always be empty. Because if there’s a manual action warning here, it means that your website is flagged for spam and must be ready to “clean” to avoid a penalty.
Read also: website load speed settings on wordpress
This submenu is used to target your visitors based on location and language settings.
In this submenu there are two tabs, “Language” and “Country”.
For the Language tab, you do not need to set anything if your website is made up of only one language.
If you have an English web page, you want to create an Indonesian version of the website, for example in domain name name.com. If this is the case, you must use the hreflang = “id” tag in the header of namadomain.com/id.
In the “Country” section, you can select the country according to the visitors to the website you’re targeting.
Cellular usability (usability on mobile)
This sub-menu displays pages on your website that are still not supported by mobile as well as the problem.
Problems or problems that often occur with regard to cellular use are:
• Clickable elements are very close to each other
• The display area is not set
• The text is too small to read
• The content is wider than the screen
• And so on
In my post about improving the speed of pages.
5. Google Index (Google Index)
Google Index displays different types of data from crawling and indexing Google’s crawlers on your website.
This list consists of 4 sub-menus, Index status, Keyword content, Blocked resources, and URL deletion.
Status Index (index status)
This sub-list shows the number of pages on your site that have been indexed by Google. You can also see the number of blocked pages (pages not indexed because they are limited by a robots.txt file).
Content keywords (content keywords)
This sub-list shows keywords – keywords that are relevant to Google related to your website.
Keep in mind, this has nothing to do with your SERP keywords – these keywords. This keyword for content only shows the keywords that often appear on your website when Googlebot crawls and indexes.
Make sure you do not block access to a variety of resources on your website through your robots.txt file so that robots can crawl and index easily.
Remove URL (remove URLs)
This submenu is used if you want to delete a page on your website from the Google index.
If your page does not think it is SEO friendly, the content should not appear on the search engines and so on, you can use this feature.
This list shows all the crawling related things Google robots have performed on your website. The crawl list consists of 4 sub-menus, crawl errors, crawl statistics, recovery like Google, robots.txt testing, Sitemaps, and URL parameters.
Crawl errors (crawl errors)
This sub-menu displays data errors that occur on your site when robots crawl Google over the past 90 days, such as DNS errors, server connectivity, robots.txt recovery, 404 pages, and so on.
This sub-menu shows crawl statistics in the last 90 days starting with the pages that are crawled daily, the data that is downloaded daily and the time it takes to download a page.
Use Google (fetch like Google)
This submenu simulates how Googlebot (Googlebot) crawls your site (and visualizes it) and displays it on the site.
This sub-list is also commonly used by search engine optimizers to speed up the indexing of their websites.
Robots.txt test (robots.txt test)
This submenu is used to test whether a robots.txt file on your website is valid and does not block important pages / resources.
If you’d like to prevent Googlebot from crawling a directory on your website, you can set it through your robots.txt file and test the block correctly or not in this submenu.
This submenu is used to submit sitemaps to make it easier for Googlebot to find new pages on your website.
URL parameters (URL parameters)
Such as warnings in this submenu: Use this feature only if you are unsure how the parameters work. Errors in excluding URLs can cause many pages not to appear in search.
I’m not sure how this URL parameter works.
Unless you understand programming languages, you should not mess with this feature.
7. Security Issues (Security Issues)
If there are important security issues on your website, there is usually a notification in this list.
The most common security issue is malicious software, suspicious scripts, or hacked sites.
8. Other resources (other resources)
This list shows other Google services you can use to help improve your website.
These services include:
• Structured Data Testing Tool
• Structured Data Encoding Assistant
• Test email encoding
• Google My Business (Google My Business)
• Google Merchant Center
• PageSpeed Insights
• Custom Search (Custom Search)
• Google domain (Google domains)
• Webmaster Academy (Webmaster Academy)
You can click on each service to use it.
After browsing the features in the left sidebar of Google Search Console, we now move to the list next to the upper right corner.
If you click the gear icon (as shown below), you’ll find 7 settings for Google Search Console:
1. Search Console preferences
2. Site Settings (Site Settings)
3. Change Title (Change Title)
4. Google Analytics site (Google Analytics property)
5. Users and realtors (users and property owners)
6. Check the details
7. Associations (Associate)
1. Search Console preferences
To stop receiving email notifications about your Google Search Console website, you can set it in this list.
2. Site Settings (Site Settings)
This list is used to specify the url of the website you want to index (using www or non-www) and crawl rate.
Unless you have two types of URLs registered in Google Search Console (http://domain.com and http://www.domain.com), you must leave this default list.
3. Change Title (Change Title)
This list is used if you want to move your website to a new domain.
4. Google Analytics site (Google Analytics property)
This list is used to integrate Google Search Console accounts with Google Analytics.
5. Users and realtors (users and property owners)
This list is used to give other people access to manage your website in Google Search Console. You can choose to give it limited access or full access.
6. Check the details
This list shows the verification details you’ve made on your website in Google Search Console, including the way you use it.
7. Associations (Associate)
This list is used to link other Google sites to your website in Search Console.
For example, you have the Google Play app for your website, which you can link here.
How to optimize your website with Google Search Console
Of all the features in Google Search Console, not everything you need to use. Especially if your website has a simple, personal website that aims to monetize online, AdSense, affiliate, etc.
Here are some ways to optimize your website with Google Search Console.
Fixing problematic site pages
To optimize pages on a questionable website, go to the Search View menu >> HTML Improvements.
Click each link in blue because this is where the problem is located on your website. For example, duplicate titles, duplicate descriptions, very short addresses, and so on.
Your task here is to make your web pages as clean as possible and not have any problems improving HTML.
Traffic analysis on site
To analyze traffic from the Google search engine that enters your website, you can go to the “Search traffic” list >> Search Analytics.
First, check all the options at the top with clicks, impressions, clickthrough rate (CTR), and placement. Goal, so you can get more complete data.
At the bottom, you can choose search filters based on queries (keywords / keywords), pages (page rank / URLs), country, devices (desktop / mobile / tablet), search types (web / photos / videos) ), Date (7 last day, last 28 days, last 90 days, etc.).The filters I use most often are “queries and pages”.
Optimize keywords that often appear in the SERP
To optimize the keywords for your website that often appear in the SERP, select the query filter, then sort by frequency.
For example, the keyword “how to create an article” and “how to write an article” are keyword examples that I can refine because they get the most impressions, but get very few clicks (29 and 13) , Where the clickthrough rate that is only about 0.53% and 1.32% is seen with word functions in #
7 – # 8 SERP.
The improvement I mean here is more than the title and description shown in the SERP program, to make it more interesting and more pressure on people so that clickthrough rate also increases.
The “How to search for keywords” keyword can be used to compare with the two keywords above. With a significantly lower number of impressions (351), this keyword can get 10 clicks with a 2.85% clickthrough rate, even though this keyword is in position # 9 SERP.
Similarly, you can also use the Page filter and optimize the URL pages that most often appear in SERP.
Along with the number of impressions, you can also restore the use of other parameters such as clicks, clickthrough rate (CTR), and SERP position.
Finally, you can also search for derived keywords (long keywords) that enter the site and are not detected from other tools such as Keyword Plannery.
Site analysis backlinks
To analyze the links on your website, go to the Search Traffic >> link to your site.
In the “Most related people” section, click “More” to see the full list of websites that provide backlinks.
In the “Most linked content” section, click “More” to see the full pages on your website that receive backlinks.
In the “How to link data” section, click “More” to see the entire link text list that is used to provide a link to your website. The link text here comes not only from other websites, but also from your website.
The data contained in this submenu is also very simple, only the domain name, number of links and link text. Are not complete such as excellent tools such as Ahrefs, which provide other data such as background link types (dofollow / nonfollow, redirect, sitewide / not sitewide), sentences surrounding the anchor text of the backlink, the platform used,
Related articles: 9 Quality criteria for backlinks for optimization outside the page
Fix crawl errors
From my experience with Google Search Console, the crawl errors that often occur are not finding pages (404) and blocking pages (not accessible by Googlebot).
To correct the crawl errors that occur on your website, go to the Crawl >> Crawl Error list.
In the “Error URL” section, there are usually 3 tabs: desktop, smartphone, and interstitial. This tab shows crawl errors that occur when Googlebot accesses your site using these three types of devices.
Url error on middle mobile phone
At the bottom, there is a list of problematic URLs, click each url to see the details of the error.
If the page has a problem, correct it immediately based on the problem.
If the page is fixed, you can click the “Mark as recommended” button so that the error does not appear in Search Console. But this can not be guaranteed, because if Googlebot detects that this page is still causing problems, the error will still be displayed again.
Typically, when you migrate a Web site or make changes to the structure of the website associated with the static link, there will be a lot of URL errors in this crawl errors submenu. However, you make a redirect to make sure that there is no 404 page.
This is because Googlebot still keeps an old copy of your web page, or there are still other pages (either from the same website or from other websites) that link to a 404 page.
Workaround, verify all the displayed url addresses, and then click Mark as Recommended.
Do this every day until the number of URL errors becomes smaller and continues to shrink.
If stuck, you can further investigate by checking other pages that still have links to the old page and deleting them (if possible).
Quickly create an indexed site page
To help keep pages of your website indexed quickly, you can use the “Take As Google” feature (such as Google) in the Crawl >> Take As Google menu.
Enter the page you want to index and click “Take and Render”.
Here are two options you can choose:
• Pick up this URL only, which is used only to crawl the URL you submitted
• Terminate this URL and its direct link, which is used to crawl the URL you submitted with the links on the URL page.
Add location maps
You can also help Googlebot make crawling and indexing on your website faster and easier by adding sitemaps.
Go to the Crawl menu >> Site Map, then click “Add / Test Sitemaps”.
Enter the Sitemap URL and click Test.
If there is not a sitemap error, you can add it to Search Console by clicking the “Add / Test Sitemap” button, enter the URL of the sitemap and click Submit.
If your website contains an image or video content, you can also add it to your sitemap.
On some websites, for example, you’ve added image content to a sitemap with the help of the Udinra All Image Sitemap plugin.
The result is as follows:
Integrate Google Search Console and Google Analytics
By integrating Google Search Console and Google Analytics, you can get some additional data in both Google Search Console and Google Analytics. You can not obtain these additional data if you do not connect these services.
Although this additional data is optional, it does not hurt to remember that connecting two servers is very easy.
Just click the list of Google Analytics properties in the right corner, then select the corresponding Analytics property for your website and click Save.
Search engine optimization (SEO)
Although you do not have much experience in search engines such as Google, Yahoo, Bing, etc., RankingCoach provides hundreds of video guides to help you rank search engines. Also know about web design standards that are high on search engines.
Local Marketing Online
RankingCoach ensures that the web or blog is found by readers like directories like Google Places and Yelp.
Social networks are becoming increasingly popular in Indonesian society. Take advantage of the popularity of Facebook and other social networks to build a brand and build relationships with customers.
Use the best keywords for your content. Ranking ranking helps you find the potential keywords readers are looking for to find your website. This feature also helps determine the level of improvement of your website.
Daily statistics and weekly reports
Get the latest statistics and weekly reports to help you see the latest developments on your website development.
Analysis of competitors
Ranking ranking helps you get full statistics about your competitors and how you compare with those competitors.
Ranking ranking helps you see the success of your keywords on a national or local scale. This is to make sure that the audience finds you.
SEO tool selection for you
If you want to see various SEO tools, then you are in the right place. Then you can see the list and select the appropriate SEO programs for you.
Link building tool
Check my prayers
If you have a broken link building, you’ll see Check My Links. With one click, this Chrome extension quickly checks for broken links on any website.
Citation Labs “Broken Link Finder
Instead of searching for broken links page by page, Proken Link Finder performs this task proactively. Just search for keywords and you’ll browse this tool to find broken links. You can sort the results and see how many people are providing links to broken links.
Content Marketer is a good tool to find contact information such as email and helps you reach people in that contact information. The contact information shown is very accurate. Content Marketer also provides e-mail templates that you can use to communicate. There are also posts for guest requests, networking with LinkedIn, and more.
Harrow (Assistant Press Release)
Want a link from The New York Times or The Wall Street Journal? You can use PR services or use HARO. HARO is a service that connects journalists and experienced people. If you are attracting the attention of journalists by making a good statement, they will reward you by reminding you or providing a link.
Inky Bee is an awareness tool for bloggers. Just enter the keyword and Ink Bee will display bloggers in the domain. Inky Bee allows you to sort by domain authority or page power. This way you can focus on your field.
Linkbird is a hybrid tool to search for keywords, arrange tracking, analyze background links, and create links.
Like many other tools, LinkMiner examines the broken links on the page. LinkMiner can display the number of outbound links that the page contains on Google SERP.
Linkody lets you know when to lose or lose a back link. Linkody also gives you information about new background links. Linkody sends you an email when a competitor gets a new back link. This way you can try to get the same for yourself.
Linkstant sends an email every time you get a new link. Why is this very useful? You can change this link to one of many links, and allows you to quickly identify the problems of managing the funnel.
If you want to get backlinks from sites such as the New York Times and Forbes, you’ll need to start a relationship with a journalist. Dan Muck Rack An impressive PR tool that helps you quickly find journalists covering your industry. The “Journalist’s Guide” feature is a list of journalists in over 500 media, plus the latest tweets, columns and updated contact information.
I opened a quick URL
If you do a lot of creating links, then you need a tool to open a list of large URLs at once. Quick URL Opener is one of the best free SEO tools you can use.
Tool for professional SEO
Webmaster Tools Bing
This tool tells you everything you need to know about seeing a site on Bing. Bing has a good keyword search tool.
This tool helps you know how search engines see your site. With this tool, you’ll learn how search engines get very different views of your website.
The deep crawl, as the name suggests, examines every page on your site and gives you a comprehensive report on how many H1 tags you have on each page, unindexed pages, broken internal links, and so on.
Keyword search tool
Adword & SEO Keyword Permutation Generator
If you’re looking for ways to find new keywords, try matching all the words together and see what happens. Creating keyword variations is the classic Adword method that some people use to optimize search engines. The Zambonini peeling tool is one of the best keyword tools you can use.
Answer the audience
If you want to know the questions that target audiences on Google, just enter the keyword in the “general answer” and you’ll get a list of questions.
Is a direct keyword tool from Google. This tool shows commonly searched keywords. For example, if you enter the keyword “Gluten-free” on this tool. Google Correlate tells you that people searching for “gluten-free” are also looking for “gluten-free gluten-free” and “gluten-free.”
Google Keyword Planner
Google Keyword Planner is the only keyword tool that gives you direct data from the source. Google’s Keyword Planner tells you how likely someone is searching for a particular keyword to give you something. How do? See the “Competition” and “Estimated Width” columns. If your competition and estimated bid are high, you may have well-converting keywords.
Tool to improve content
Can I rank?
This tool answers the question each person asks when evaluating a keyword, “Can I get an order?” CanIRank.com provides details on how to compare your page to the first page competition.
EpicBeat analyzes successful content in your industry and tells you what works. For example, this program tells you that the common content around the “link creation” topic is usually in the form of videos or graphs.
As you know, adding LSI keywords to your content can increase your rating. The question is, how do we know which of the LSI words we need to use? This free tool can do this for you. Unlike most keyword suggestions that provide you with a variety of keywords to use, Key4Up already understands the meaning of the word.
MarketMuse is an advanced content analysis tool. Market Muse checks your content and compares it to similar content on the site. If someone else mentions a keyword you’re not using, this tool tells you.
For example, you have content about low carbohydrate recipes. If you find Market Muse your competitors use terms such as “Stevia” and “Agave Nector”, but you do not, the tool will suggest using this term in the content. Including LSI words like this can make a big difference to your ranking.
NTopic is a convenient tool for content. In other words, this tool scans your content and offers suggestions to make your posts more relevant to SEO.
An interesting feature on onpage.org is the TD * IDF analysis. TD * IDF analyzes keywords that can increase the page rank for the targeted keywords you use. These terms also become good LSI words that you can include in the content to improve the search engine optimization on the page.
The site analyzer is QuickSprout
QuickSprout is a very useful site analysis tool. Just plug in Google Analytics with this tool and analyze your site’s SEO visibility, social engagement, web page load speed, and more. QuickSprout also provides recommendations and downloadable reports.
Writer from Copyblogger
This tool estimates your content based on its relevance to people and Google.
SEO Plugin from Squirrly
I wrote once in one of the posts and then asked: “Are these posts environmentally friendly?” You need to experience Squirrly. Squirrly is a WordPress component that automatically analyzes your content for SEO and is readable by a human.
Squirrly is equipped with a keyword search tool that works in the WordPress editor. Regardless of standard metrics like search volume, there is information about whether these keywords are hot topics in online conversations. This tool also shows the stability of the keyword search volume over time.
This free tool quickly analyzes your pages and lets you know that there are problems such as missing alt text images and broken links that can delay your ranking on the first page.
Slerpee gives you a preview of how your site appears in Google search results. This way, you can see how the tag description and description appear on Google Search to help you increase your clickthrough rate (CTR).
Text tools are an advanced LSI tool. This tool examines the top 10 search results for specific keywords and shows commonly used terms. When you distribute this term to content, it can increase the relevance of the content in Google’s eyes. You can also compare your content with the top 10 keywords in LSI that may not exist in your content.
YoRocket improves title and description tags to increase organic CTR. The Audacity Test feature lets you test two addresses at once and use one that brings more traffic.
Tool to analyze background links
Ahrefs has a giant index and is updated at least once a day. Ahrefs are also very easy to use.
Is a search engine optimization tool focused on link analysis. CognitiveSEO has an “abnormal link detection” feature that identifies risky background links that may cause penalties.
This tool is equipped with background link analysis, link linking, SEO tracking on site and tracking ranking. LinkRisk analyzes your link file and identifies dangerous backlinks or messages that contain spam.
Link search tools
Linking tools contain Detox Link, which automatically analyzes background links and shows that backlinks are at risk of being penalized by Google or links that have caused penalties. In other words, this feature sets spam links very easily. The result is nearly 100 percent accurate in distinguishing between good and bad links.
With a large and up-to-date index, Majestic is the highest correlation analysis tool on the market. This tool also contains “TrustFlow” and “CitationFLow” that tell you whether the sites you want to link to have authority or contain spam.
“Clique Hunter” displays sites that provide links to your competitors. This is a way to find opportunities to build a link.
Backlinks Back has become a leading tool for the SEO platform, which gives you information about new backlinks, keyword rankings, and site speed. Monitoring background links can send you notifications when a competitor gets a new link.
A good toolbar for Chrome and Firefox displays page authority and domain authority.
In fact, the Open Link Profiler is not the size of tools like Ahrefs and Majestic. But the paid version contains interesting features such as on-page analysis and site audits that are worth the price you pay. The free version is also a good tool for analyzing background links. The “Hub Finder” feature is similar to “Clique Hunter” in Majestic. Enter some competitors in this tool and see who gave the link to them.
SEO Tools for Excel
You can easily check backlinks for your site, social sharing, HTTP status, number of words, external links, and more. All in Excel view.
SEOquake is a Toolbar for Firefox and Chrome that displays important metrics for optimizing search engines such as domain age, number of backlinks, and estimated traffic. SEOquake can display the same data on Google search results. This can help you determine whether a keyword is very competitive.
If you want to verify information on a large list of URLs such as domain authority, number of backlinks, and social sharing, the URL Defragmenter tool is the best tool for doing the job.
Website GOOGLE renking
Getting first place in search engines like Google is actually the most important determinant of your online business success. You can only be bloggers who work individually or run a company, whatever, and you who have a website need to reach this goal for the success of your website.
Everyone who knows exactly the importance of SEO is very obsessed with raising the order of their site page on Google. Everyone is busy looking for the best and fastest way to get to it. Why? Because, as we mentioned in our article on search engine optimization. The goal is how to increase traffic on your site.
A study by Infront Webworks shows that sites on the first page of Google search results generate 95% of website traffic, while the next page receives only 5% of website traffic.
When you’re on the home page of search engines like Google, chances to visit and review your site are very large. Because a person’s access to the website on the first page of search results is very large.
People will see what products and services you offer, or see your business. From there, you will get more opportunities to buy or rent products and services, or talk about or promote their business. It seems another step towards success or popularity, if you really expect it.
Yes, actually results that you can not get in a moment. If there are safe ways to do that, we will definitely give it to you. However, with our next step-by-step guide, you’ll be able to start right away at the top of your search engine results page (SERP).
Steps to get the first ranking on Google
Here are the steps you need to take to get a ranking on Google. You need to review them one by one until your goal is reached.
Learn the algorithm to determine page rank
Google continues to improve itself so that its search engine can perform more accurate searches. According to data provided by Moz, there are 500-600 updates or changes made by Google each year.
This search engine algorithm determines whether your site deserves to be recommended on the first page of Google search results. This algorithm determines the fate of your website. Then you need to know how this system works and its impact on your website.
More importantly, what to do and avoid until your site is first organized on Google?
There are no detailed or clear answers to what needs to be done with changes made by Google. Google always updates your updates, but how the details of how this new algorithm works is a bit vague even for a SEO expert. As for the opinions of experts that try to provide guidance to you, in fact only in the form of speculation.
So, it makes sense for experts to say that 40% of their barriers come from algorithmic change factors.
But it makes sense, if everyone knows with certainty the exact and immediate way to the top of the search page, Google will definitely be able to identify a website or page that can be expressed as the most accurate search result.
So what can you do? Track information about Google algorithm updates. In addition, you also need to experiment or make an experiment and error. But do not worry, the next steps we’ve taken are steps that will impact your site’s success to be ranked first on Google. Most important is that these steps are 100% safe, you will not be penalized.
Evaluate your page rank
To increase the ranking of your website in the SERP program, you should review the progress of your website in advance. This also applies to a newly created website or contains a small number of posts.
A tool that can help you review your site’s progress in ranking search results, SERPs. If you want to target specific keywords to the content on your page, use this tool.
Simply enter specific keywords, enter your website domain, select your region, and click Go! Results will appear instantly on your screen. Here are some of the items that will appear on the results page.
• Arrange your website on the SERP
• The first page on your site that appears in related searches
• The number of search averages associated with your content
• CPC on keywords when using a Google product is paid, AdWords
In addition to using tools to evaluate the ranking of your website in the SERP program, you should also make sure that your page loads quickly. Why? Since Google announced the page load speed as a ranking factor.
If your site is slow to show full performance on your screen, your chance of getting a conversion rate will also go away. Moreover, according to the survey, there is no one patiently waiting for the page to be loaded for a long time.
Google visitors certainly do not want to waste time on pages that do not offer solutions or reviews quickly. They will leave your website and go to another suggested Google site.
Note that if this happens, regardless of the maximum search engine optimization effort, description of the meta tag, or the URL, your site will be subject to Google penalties. Google penalizes pages that the visitor left too much (less than seconds, visitors leave your website).
This is why it is important to test your download page first. There are some interesting and free tools to test the speed of loading your site directly. Here are the tools!
All of the above tools are very easy to use, just enter your domain in each available field and get the results page right away.
If the results page shows that the load speed is bad, try taking more action. Try to trust your hosting on a fast, secure server.
Set the priority of free traffic
Organic traffic is used to refer to visitors or web visitors on your site as a result of unpaid (unpaid) searches. Free traffic is the opposite of paid traffic. Visitors who are natural people are those who find your site after using a search engine like Google. This visitor does not come based on references from other sites.
The easiest way to increase free traffic to your website is to publish high-quality content on your blog regularly and continuously.
What are the content quality standards?
First, be aware of the relevance of your writing to the topic or place you really want to discuss. This also relates to what niche market you want to target. In addition, there are also links to the right keywords for your niche market, so your content can be on the right target and calls many visitors.
Second, the appearance of your website or page is also very important. You need to make the appearance of writing easy to see. Do not let the font type, size and color make the reader distracted and just leave your page. In addition, overall design is also important, making the interface design attractive but not very complicated or crowded.
Third, you must add multimedia content. How to keep readers interested in reading your content to the end. Add lots of graphics, images, and possibly videos to your content. Most readers will be bored when reading long, boring text (usually very rigid language and lots of technical or academic terms).
Ensure your website is mobile friendly
Based on official Google data, more than 50% of searches on Google come from mobile devices. Google has also clearly stated that non-mobile websites are guaranteed and can not be rated higher than SERP.
How do you know if your website is mobile-friendly or not? Try the Google Mobile Test. You can access this tool online and for free. Just enter your website address in the search field. Then, you can see the results right away. The result will be easy to understand because the answer is yes or no. This way, you can see whether your website is still being repaired or running smoothly.
If your site is considered not mobile-friendly, we suggest the following things that can help you fix it!
• You can fix it instantly with Mobify, Mobile or bMobilized
• If your website is built on a common CMS platform, you can use a mobile plug-in like Wptouch for WordPress. In addition to WordPress, there is ThemeKey for Drupal or Responsivizer for Joomla.
Try again to confirm whether your website uses Responsive Web Design (RWD). RWD can help you make sure your website looks perfect or perfect on all types of devices. Add the meta viewport tag to the head on each page to tell the browser that the page will be modified or adaptable on each device.
Do search for keywords
A thorough search of your keywords should be the basic step before actually creating content. You need to know which keywords are being searched for and used daily through your niche market.
To be effective, you can use useful and even free tools like Google Keyword Planner.Read more.
With the Google Keyword Planner program, you can learn more about your company’s identity or classification and how to manage your keywords related to your niche market.
To learn more about keyword search, you can access our articles on searching for previous keywords. In the article, we give you a very complete guide on how to do a good job and correct keyword research. In the article, we also offer various tools along with a complete review so that your keyword research is helpful.
Basically, there are two types of links you can create on your website, namely internal links and external links. Try to include both links in the normal position.
Internal links are links that navigate to pages of your website. External links are links to pages from other websites.
We recommend at least 3 internal or external links to the text on your content. The better. This can help Google know that your content is comprehensive, because it is linked to internal links, and this indicates the strength of your domain reference.
You can also target your keywords as anchor text, but implement them safely to avoid Google penalties. Try combining them with general keywords.
For example, your keyword is “Best DSLR Review”, so create natural links like the phrase “… good reviews for DSLRs”.
Finally, try reviewing previous content or posts and discarding toxic links.
The poisonous link in question is bad links to your website. Bad links, for example, are unnatural links, links that deceive visitors, and links related to unrelated or poor-quality pages.
Again, it’s important to know which links are harmful to your site so you can delete them. Google Penguin 2.0 makes it easy to identify low-quality links into several clear categories. Here are the criteria!
• Related to PR-n or PR0 sites
• Most of them are links at the site level
• Relevant to sites with low site traffic
• Linked to the same IP address
• Relevant to web pages that contain many external links
There are many free tools to help you identify unhealthy links or call them toxic links. The tool we’ll teach you to manage your links is in Backlinks and Linkquidators. Here’s how to check for unhealthy links with Linkquidator!
You just need a very simple procedure to enter your URL into the available column and then click Search. The page result will immediately appear on your screen. This tool is provided for free.
If you find a link that contains spam or a poisonous link to your webpage, do not rush to delete the post itself. This is the link you should delete so that the search algorithm does not give a penalty. Therefore, not the publication or the content that was deleted, but the links that need to be removed from your content.
The redirect link on this website is to facilitate your search, so this is not a spam link and so, please pay attention and awareness to your greetings peacefully.
Through this article, we’ve guided you step-by-step so your site can reach the top spot on Google. Who does not want to have their website ranked first in SERP? Of course you also want it because this way, your website or page can be accessed by many users or visitors.
This work is very much related to SEO. As we always say in previous SEO articles, the results you expect will not work briefly.
Well, good luck and always successful.